Why write a book? As an entrepreneur, speaker, consultant, trainer, or any professional that markets their services, having a published book gives you a tremendous advantage over your competition. Not only does it give you a product to sell or use as a marketing, promotional or positioning tool, it makes you the expert, your book proves your expertise and provides you with credibility. Writing a book shows your passion and commitment to your business: you took an extraordinary journey and wrote a book.
Your published book will attract clients, open many doors for you to present, create new possibilities for building your business and generating income in a variety of ways.
Imagine speaking to a prospect about your services and then presenting them with a signed copy of your book! Your book is a very powerful tool that will associate you and your services to them. Whether or not they read your book, they will see it and think of you, your services and level of professionalism and commitment. A book provides you with a very powerful and influential competitive edge.
Here are some additional benefits of writing a book:
- Gain Credibility and Name Recognition
- Increased Perceived Value of Your Material or Resources
- Creating Ancillary Products
- Building a Platform
- Invitations to Speak
- Higher Speaking Fees
- Higher Consulting Fees
Writing a book is an extraordinary experience.
Ann McIndoo, your Author’s Coach